Importance of Reasonableness When Selling Your Business
I read an interesting article about one of the challenging aspects of being a business broker. While successful business are often experts, or at least very knowledgeable about their business and the industry in which they operate, this knowledge often gives them a false sense of their expertise in other areas as well. This leads them, after a few conversations with their peers, and the reading of a few articles or books, to reach a hard-coated conclusion about the price and terms they expect to receive for the sale of their business.
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